Social media marketing is the use of social media platforms to communicate your brand, products, and services to users. There are two primary ways to reach users through social media… organic posting & paid advertising. Popular social media networks include Facebook, Instagram, LinkedIn and more.
Organic social media posts are unpaid, and consist of text, graphics, photos, and/or video content. There are no limits to how many organic posts you can share and there is no fee for sharing.
Paid social media advertising consists of the same content as organic posts, but contains more call-to-action features. With paid ads businesses set a daily budget, select a target audience (geography, demographics, behaviors, etc…), and schedule desired length of campaign. Analytics allow you to gauge success of the ad based on views, user engagement, and clicks to landing page.